BE4 · Promises Kept
BE4 is on the green for The Green is Pink
On September 22, 2026, two of BE4's founders — Valter Cucciatti and Hans Soentgerath — will represent BE4 at the XXVII Pro Am della Speranza, "The Green is Pink," at Royal Park I Roveri in Turin. Here's where the money goes, and why we said yes.
Location
Royal Park I Roveri, Turin
Edition
XXVII — running since 1998
Raised so far
Over €2 million
Why we're here
Golf has always been more than a round. It's where relationships get built, causes get funded through club events, and belonging runs deep — from local clubs to the corporate outings that use the game as a way to connect. That's the exact instinct Golf.Lab was built on: gear that performs the way a golfer expects, carrying a second purpose the moment you set it down. The Pro Am della Speranza is that model at full scale, and BE4's non-profit promise — every margin earned goes straight back into sustainability programs — is the same promise this tournament runs on.
Golf.Lab
Non-profit model
Community impact
What the day funds
The Pro Am della Speranza was founded in 1998 and has since raised over €2 million for the Fondazione Allegra Agnelli per la Ricerca sul Cancro — the new name of the Fondazione Piemontese per la Ricerca sul Cancro — which supports the INOC, Istituto Nazionale Oncologico Candiolo. Proceeds from the 2026 edition go to research and treatment protocols for women's cancers, as part of the Fondazione's "Life is Pink" campaign. For the fourth year running, the tournament is dedicated to the memory of Furio Maggiorotto, an oncologist at Candiolo who passed away in 2020.
What BE4 committed
BE4 is sponsoring the event at its €5,000 tier, which puts a full team on the course and BE4's name across the day:
⛳A full Pro-Am team — 3 amateurs plus a pro provided by Royal Park
🚩A named hole on the Allianz Course
🎪Tee and green banners, plus a totem at the clubhouse entrance
📰Logo across event materials, two pages in La Stampa, and the Fondazione's social and web channels
Same promise as everywhere else at BE4: every margin earned goes straight back into programs like this one.
Representing BE4
Two of BE4's founders are on the course this year.
VC
Valter Cucciatti
President — General Management
Italian — speaks English, Italian
Playing Sept 22
HS
Hans Soentgerath
Transformation & Integration — Operational Excellence
Dutch — speaks Dutch, English, German, Italian
Playing Sept 22
📸
This page updates after the round. We'll add how the day went — results, photos, and what it meant — once the last putt drops on September 22.
