BE4 was on the green — The Green is Pink 2026

BE4 · Promises Kept

BE4 was on the green for The Green is Pink

On September 22, 2026, Valter Cucciatti and Hans Soentgerath represented BE4 at the XXVII Pro Am della Speranza, "The Green is Pink," hosted at Royal Park I Roveri in Turin. Our team, together with the other 24 teams competing, made for a wonderful day of golf built on sport and solidarity. The event raised €140,000 in support of cancer research at Candiolo — below, we share how the funds will be used and the best moments of the day.

Date

September 22, 2026

Location

Royal Park I Roveri, Turin

Edition

XXVII — running since 1998

This edition raised

€140,000

What the day funded

The Pro Am della Speranza was founded in 1998 and has since raised over €2 million for the Fondazione Allegra Agnelli per la Ricerca sul Cancro — the new name of the Fondazione Piemontese per la Ricerca sul Cancro — which supports the INOC, Istituto Nazionale Oncologico Candiolo. The 2026 edition alone added €140,000 to that total, going to research and treatment protocols for women's cancers, as part of the Fondazione's "Life is Pink" campaign. For the fourth year running, the tournament was dedicated to the memory of Furio Maggiorotto, an oncologist at Candiolo who passed away in 2020.

On the course

A look at the day — from BE4's own hole on the Allianz Course to the practice green ahead of tee time.

Valter Cucciatti and Hans Soentgerath at the XXVII Pro Am della Speranza event backdrop, The Green is Pink
Valter and Hans at the official event backdrop, Royal Park I Roveri.
Valter Cucciatti and Hans Soentgerath standing beside the be4.store branded hole signage
BE4's team at the hole it sponsored on the Allianz Course.
Golf club with be4.store branded head resting against the be4.store course signage
BE4's signage on the course, part of the sponsorship, with branded clubs made by Palli.Lab.
The putting green at Royal Park I Roveri, ahead of tee time.

Representing BE4

Two of BE4's founders played this year.

VC

Valter Cucciatti

President — General Management

Italian — speaks English, Italian

Played Sept 22
HS

Hans Soentgerath

Transformation & Integration — Operational Excellence

Dutch — speaks Dutch, English, German, Italian

Played Sept 22

BE4 is small — but we were on the green, playing our part toward this number. Together, we do good for the better.

The result

€140,000

raised on September 22, 2026 by the XXVII Pro Am della Speranza for the Fondazione Allegra Agnelli per la Ricerca sul Cancro — funding research and treatment protocols for women's cancers at Candiolo.

Ceremonial check for €140,000 presented to the Fondazione Allegra Agnelli per la Ricerca sul Cancro at the XXVII Pro Am della Speranza

In the press

Voce Pinerolese · Torino Oggi · Torino Cronaca · Fondazione Allegra Agnelli

In social media

Fondazione Allegra Agnelli: Facebook · Instagram · Royal Park I Roveri: Facebook · Instagram

How BE4 contributes to this possibility

Every BE4 engagement is funded the same way — margins from BE4 are reinvested into sustainability programs. Support them to help build a better world.

Golfers on the green, Golf.Lab

Golf.Lab

Recycled golf gear, built to last

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Palli.Lab hand-painted custom pieces

Palli.Lab

Hand-painted shoes, golf gear & gifts

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PatU natural material pieces

PatU

Natural materials, made by hand

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EH Italy garden sphere

EH Italy

Recovered and hand-made pieces that give your life a different touch — in the garden and at home.

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